SAVE THE DATE – Progressive #KBtribechat at #KBIS2016

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3 Ways to Get More Reviews for Your Remodeling Business

Get More ReviewsSuccessful Business owners know that their next customer will often come as a referral from an existing customer. With an excellent product and customer service, it is easy for this source of new business to grow and thrive.

Today over 87% of US adults are internet users and two things have changed.

  • Reviews of businesses are increasingly being posted online
  • People are researching businesses referred to them online

The problem is that it is inevitable that despite a business owners’ best efforts there may be a few customers who are not 100% satisfied. If the search results for a business show negative reviews you may lose prospective referrals.

3 ways to ensure a great online reputation and get more reviews

  • Build a robust web presence which is more than just your website. When a potential customer searches for you across any channel, they can find you. We recommend along with your website you ensure you have a social media presence, claim you business in local directories and niche networks like Houzz, Yelp, etc.
  • Have a plan in place to monitor your reviews and mentions of your business and respond quickly. Even if you have a negative review, people seeing the business respond will have a positive feeling towards the business.
  • Ask for reviews from all customers, the more reviews you get the higher chances that your positive reviews will outweigh your negative reviews.

Use GeoJuice to get more reviews from your customers.

Give your contact details to the Surefire Social team and get a free evaluation of your web presence and a free eBook Online Reviews for the Home Improvement Pro.

5 Reasons to Have Your Website Address on Your Work Vans

Van wraps are like rolling billboards for your business and done well, you can see an uptick in your business through this channel. It is worthwhile spending money to colorfully wrap your work van since you want prospective customers to carry the right perception of your business.

Some essentials to have on your remodeling vehicle include:

  1. Your Brand, Logo and company name.
  2. A nice photo of a project or a fan deck of 2 to 3 awesome project photos.
  3. Large eye-catching text about your business in 3 words.
  4. Credibility Signs – Manufacturers, Memberships, Certifications.
  5. Ways to contact your business.

If your territory covers large metropolitan areas with heavy traffic, your prospective customer may be looking at your work van as they crawl through traffic.  A  memorable van wrap can ignite imagination and interest.

Here are 5 reasons that you should have your website address on your truck:

Increasing Your Online Visibility While Offline

  1. A leading remodeler and thought leader from Dallas, Chad Hatfield recently gave this advice in a Surefire Social Webinar. Your website address is more important than your phone number since you want your prospects to see your work and research your company to determine that their project is in line with the work you do. Hatfield’s company Hatfield Builders has removed the phone number and only have the web address on their work vans.
  2. Easy to remember Web address is key.
  3. When your van is parked at a job site a QR code painted on the van can help prospects point their phones to the QR code and visit your website.
  4. Social buttons specially Houzz, Facebook, and Twitter on the van also indicate that your business is engaging with customers on these channels and allows them to see your project photos and details.
  5. Have a nice distinguishable font size for your web address.

How are you wrapping your work vans? Is your website in step with your van wrap? How do you think about branding for your business both offline and online.

If you would like help with designing your truck or van wraps, let us know! Wellborn Cabinet, Inc. has predesigned wraps available for our dealers and authorized contractors.

About the author: Shashi Bellamkonda, Speaker and Digital Marketing Expert, is Chief Marketing Officer (CMO) of Surefire Social – Bellamkonda is also the Adjunct faculty member of Georgetown University. Surefire Social is Wellborn Cabinet’s Marketing Partner and a leading provider of comprehensive, lead-driven digital marketingfor dealers, contractors and remodelers across North America.

Why Design Matters

Originally posted on KBtribechat:

Planning ahead is critical in the remodeling process to end up with a good kitchen result.


Our discussion questions:

1.) Kitchens are much more complicated than many realize. What advice do you have for a homeowner who is thinking about remodeling their kitchen?

2.) Can a kitchen designer save a client money? Explain!

Cabinetry choices can offer many challenges to the untrained person. Here are a few on the design challenges relating specifically to kitchen cabinetry:

3.) Is it best to have kitchen cabinets go to the ceiling? or not? What are the pros and cons of each option? Please share pictures to explain your point of view.  Is pricing often a factor in the choice?

4.) Open shelves are popular today. Some seem to float on the wall with no support. What solutions do you have to make sure shelves are sturdy? Do you leave the installation…

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Cottage Kitchens

Originally posted on KBtribechat:

A design discussion!


Cottage designs can give us a relaxing, being on vacation feel.  They are also often a good fit for older homes making it a popular kitchen style.

Our discussion questions:

1.) What features help define cottage style?

  • What flooring look do you recommend for a cottage look?
  • What countertops help define cottage style?
  • What lighting do you recommend?
  • What faucet/sink style and finishes work best?
  • Do all appliance choices fit this look?

2.)  Are there certain materials that lend a relaxed, cottage sense to a room?

3.)  What cabinet styles and finishes fit this look best?

4.)  Are there certain colors that help inspire the cottage feel? Do you use them as accents only? Share ideas you like for using color in cottage kitchens.

Be ready to share pictures of cottage kitchens you like!

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on Wednesday, October 21st

from 2 to 3pm…

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