Successful Business owners know that their next customer will often come as a referral from an existing customer. With an excellent product and customer service, it is easy for this source of new business to grow and thrive.
Today over 87% of US adults are internet users and two things have changed.
- Reviews of businesses are increasingly being posted online
- People are researching businesses referred to them online
The problem is that it is inevitable that despite a business owners’ best efforts there may be a few customers who are not 100% satisfied. If the search results for a business show negative reviews you may lose prospective referrals.
3 ways to ensure a great online reputation and get more reviews
- Build a robust web presence which is more than just your website. When a potential customer searches for you across any channel, they can find you. We recommend along with your website you ensure you have a social media presence, claim you business in local directories and niche networks like Houzz, Yelp, etc.
- Have a plan in place to monitor your reviews and mentions of your business and respond quickly. Even if you have a negative review, people seeing the business respond will have a positive feeling towards the business.
- Ask for reviews from all customers, the more reviews you get the higher chances that your positive reviews will outweigh your negative reviews.
Use GeoJuice to get more reviews from your customers.
Give your contact details to the Surefire Social team and get a free evaluation of your web presence and a free eBook Online Reviews for the Home Improvement Pro.
Van wraps are like rolling billboards for your business and done well, you can see an uptick in your business through this channel. It is worthwhile spending money to colorfully wrap your work van since you want prospective customers to carry the right perception of your business.
Some essentials to have on your remodeling vehicle include:
- Your Brand, Logo and company name.
- A nice photo of a project or a fan deck of 2 to 3 awesome project photos.
- Large eye-catching text about your business in 3 words.
- Credibility Signs – Manufacturers, Memberships, Certifications.
- Ways to contact your business.
If your territory covers large metropolitan areas with heavy traffic, your prospective customer may be looking at your work van as they crawl through traffic. A memorable van wrap can ignite imagination and interest.
Here are 5 reasons that you should have your website address on your truck:
- A leading remodeler and thought leader from Dallas, Chad Hatfield recently gave this advice in a Surefire Social Webinar. Your website address is more important than your phone number since you want your prospects to see your work and research your company to determine that their project is in line with the work you do. Hatfield’s company Hatfield Builders has removed the phone number and only have the web address HBDallas.com on their work vans.
- Easy to remember Web address is key.
- When your van is parked at a job site a QR code painted on the van can help prospects point their phones to the QR code and visit your website.
- Social buttons specially Houzz, Facebook, and Twitter on the van also indicate that your business is engaging with customers on these channels and allows them to see your project photos and details.
- Have a nice distinguishable font size for your web address.
How are you wrapping your work vans? Is your website in step with your van wrap? How do you think about branding for your business both offline and online.
If you would like help with designing your truck or van wraps, let us know! Wellborn Cabinet, Inc. has predesigned wraps available for our dealers and authorized contractors.
About the author: Shashi Bellamkonda, Speaker and Digital Marketing Expert, is Chief Marketing Officer (CMO) of Surefire Social – Bellamkonda is also the Adjunct faculty member of Georgetown University. Surefire Social is Wellborn Cabinet’s Marketing Partner and a leading provider of comprehensive, lead-driven digital marketingfor dealers, contractors and remodelers across North America.